Partner Bios


Ed has been in the life and health insurance industry since 1985. His career began with Liberty Life Insurance Company. He joined Sadler & Company in 1986 and established the agencies life and health division. In 2001, Ed purchased the Life and Health Division from Sadler & Company and formed Norris-Byrd Group Benefits. In July of 2006, Southeastern Insurance Company and Norris-Byrd Group Benefits joined forces.

Among the many long-term clients of his business, Ed is proud to have worked with Home Builders Association of SC and its members businesses since 1986.

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Ed Byrd

Eric has been with SIC for 23 years as a Co-Founder, Principal, Benefits/Life and Health Specialist. He has worked in the insurance industry for over 34 years. Eric serves on the CAHU Board of Directors and was a two-time President. He also served on the SCAHU Board of Directors as a two-time President. Both boards have awarded him the Distinguished Service Award. Eric loves helping individuals and businesses with protecting their families or employees, their most precious belongings and their greatest assets.

Eric is married with two grown children. He enjoys traveling, opportunities to be with family and friends and spending time on Lake Murray. 

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Eric Wells



J. Sam Plexico, “Sam”, is the founder of J. Sam Plexico and Associates, Inc. Sam graduated from Barnwell High School in 1973, Orangeburg-Calhoun Technical College in 1975 and the American College as a Chartered Life Underwriter in October 1990.

Sam holds the Chartered Life Underwriters designation. He is a member of the Society of Financial Service Professionals, the Health Insurance Association of America, the National Association of Insurance and Financial Advisors, and the National Association of Health Underwriters.

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J. Sam Plexico, CLU

Steve began his career in the insurance industry with Blue Cross Blue Shield of SC in 1984. He joined Consolidated Insured Benefits as Vice President of Marketing in 1988 where he remained until he established Assured Benefits, Inc. in 1999. After owning and operating a successful insurance agency, Steve became a partner with Southeastern Insurance Consultants in 2013.

Steve is a South Carolina native and graduate of University of South Carolina – Coastal Carolina. Steve believes his need to provide exceptional customer service is what has made him a successful business owner. He strives to live by the Golden Rule and provide his clients with the tools and ideas to keep their benefit portfolio competitive.

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Steve Brown



Anita has been with SIC since they got their start in 2000. She is currently Director of Operations and became a Business Partner in 2021. Anita has served in the insurance industry since 1982. She has worked on both the Corporate Insurance Company side of the benefits with many large insurance carriers as well as the Broker side with much of her experience focused on Customer Service, Billing, Eligibility, Claims Administration, Operation and Sales.

Anita is married with two grown children and two grandchildren. She enjoys spending time at the beach and the mountains. In her spare time she enjoys kayaking and is currently learning how to play the piano.

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Anita Morphy