Partner Bios


Ed Byrd - Founder & Owner

Ed has been in the life and health insurance industry since 1985. His career began with Liberty Life Insurance Company. He joined Sadler & Company in 1986 and established the agencies life and health division. In 2001, Ed purchased the Life and Health Division from Sadler & Company and formed Norris-Byrd Group Benefits. In July of 2006, Southeastern Insurance Company and Norris-Byrd Group Benefits joined forces.

Among the many long-term clients of his business, Ed is proud to have worked with Home Builders Association of SC and its members businesses since 1986.

Ed served as President of the South Carolina Chapter of the National Association of Insurance and Financial Advisors and twice served as President of the South Carolina Association of Health Underwriters. He has been a leader and voice in the insurance industry advocating for smart legislative insurance related decisions on a State and Federal level. He has served on local arts and church related boards and coached women's and junior tennis league teams as well as youth soccer and baseball.

He is a graduate of Francis Marion University. Ed and his wife Lee Anne reside in Columbia.

Phone: 803-732-7284 x 2130


Eric Wells - Founder & Owner

Eric Wells has worked in all facets of the group insurance side of employee benefits. Eric, now with over two decades of experience in the insurance industry, started as a Service Representative with Jefferson Pilot in 1989. After training under one of the most respected programs in the group insurance industry, Eric moved into a sales position in Baton Rouge, Louisiana and was promoted to Richmond, Virginia.

Eric left Jefferson Pilot four years later to serve as the Regional Group Manager with Mid-South Insurance Company. In this position, Eric successfully opened an office for Mid-South in the previously undeveloped territory of South Carolina and Georgia. In addition to his consulting responsibilities, Eric built and managed a staff of sales and service employees in Columbia, SC.

During his employment with Mid-South, Eric reported directly to the President of the organization and worked closely with underwriters. Eric had many diverse rolls and responsibilities from sales and service to managed care negotiations and provider network building. This background gives Eric a well-rounded understanding of the insurance carrier and the medical provider perspective on health insurance. These experiences are valuable when acting as an advocate for employers and employees.

In 1999, Eric accepted a position of Employee Benefits Manager for a Regional Agency. Here, Eric managed a division having eleven employees and was responsible for providing employee benefits services to clients throughout the Southeast. During the time Eric worked in this position, the employee benefits division exceeded expectations for new revenue and sales, subsequently leading the company in these areas.

Eric served as President for the Columbia Association of Health Underwriters (CAHU) for two years, CAHU is an organization made up of his professional peers, contemporaries, and competitors. Eric served on the CAHU Board of Directors for over seven years and has been on the State Board of South Carolina Association of Health Underwriters (SCAHU) for fourteen years. During Eric's tenure on the SCAHU Board, he served in many positions including State President. Eric regularly attends the Capitol Conference in Washington, DC where he discusses health insurance and employee benefits issues with elected officials.

Areas of specialty include group life insurance, health insurance, disability insurance, fully insured, alternate funding and self-funding arrangements, retirement and 401(k) plans, employee communication, dental, and voluntary/supplemental insurance benefits. Eric has consistently been at the top for sales including personal production and overall office production and growth throughout his career in the insurance and benefits field.

One of the three Southeastern Insurance Consultants, Eric currently serves on the Board of Trustees at Newberry College, is President of the Newberry College Athletic Club, and is a Board member of Camp Kemo.

Phone: 803-732-7284 x 2114


George Routon - Founder & Owner

George W. Routon came into the insurance/financial planning business in 1964. He received his CLU in 1979, which is a degree in insurance, and received his ChFC designation in 1988, which is a degree in financial planning. He also received his AEP (Accredited Estate Planner) designation in 1992. There are 1400 AEP's nationally. George is currently one of three Partners at Southeastern Insurance Consultants, LLC.

• George was a Registered Investment Advisor for 40+ years.
• Taught Continuing Education Classes for Georgia & South Carolina CPA's
• Guest Lecturer at Georgia Southern University School of Business.
• Speaker at Arkansas Timber Producers Annual Meetings.
• Speaker at Arkansas Forestry Association Annual Meetings.
• Speaker at South Eastern Lumber Manufactures Association Executive Committee.
• Endorsed by South Eastern Lumber Manufacturers Association to do Estate Planning for their members (1998 & 1999).
• Speaker at Southeastern Wood Producers Association.
• Speaker at S.C. Land Bank.
• Speaker at First Community Bank.
• Published in Forrest Resource Magazine (Estate Planning).
• Board Member and Treasurer Georgia State Lung Association
• Chaired Statewide Committee to write report on Air Quality in Georgia.
• Past President Arkansas State Bee Keepers Association
• Past President Newberry Rotary Club 2006/2007
• Rotarian of the Year (Newberry Rotary) 2007/2008
• Will Watt Fellow-Georgia Rotary Student Program
• Paul Harris Fellow
• A Benefactor and member of the Bequest Society Rotary Foundation
• Incoming Rotary District 7750 Permanent Fund Chair 2010/2011
• Past member of Architecture Review Board of Newberry
• Previous board member of Newberry Opera House
• Currently serving on the Communication Committee for the City of Newberry

Phone: 803-732-7284 x 2113


J. Sam Plexico, CLU - Partner

J. Sam Plexico, "Sam", is the founder of J. Sam Plexico and Associates, Inc. Sam graduated from Barnwell High School in 1973, Orangeburg-Calhoun Technical College in 1975 and the American College as a Chartered Life Underwriter in October 1990.

Sam holds the Chartered Life Underwriters designation. He is a member of the Society of Financial Service Professionals, the Health Insurance Association of America, the National Association of Insurance and Financial Advisors, and the National Association of Health Underwriters. He is also a life and qualifying member of the prestigious Million Dollar Round Table and is a past President of Insurance and Financial Leaders of the Southeast.

Phone: 803-259-2500

Steve Brown - Partner

Steve began his career in the insurance industry with Blue Cross Blue Shield of SC in 1984. He joined Consolidated Insured Benefits as Vice President of Marketing in 1988 where he remained until he established Assured Benefits, Inc. in 1999. After owning and operating a successful insurance agency, Steve became a partner with Southeastern Insurance Consultants in 2013.

Steve is a South Carolina native and graduate of University of South Carolina – Coastal Carolina. Steve believes his need to provide exceptional customer service is what has made him a successful business owner. He strives to live by the Golden Rule and provide his clients with the tools and ideas to keep their benefit portfolio competitive.

Being an advocate of the insurance industry, Steve has actively served on the Board and has served as President of Piedmont Association of Health Underwriters and South Carolina Association of Health Underwriters.

Steve and his wife, Laura, reside in Greenville. They enjoy spending time with their children and spending time at the lake whether it's cruising in the boat or relaxing on the dock!

Phone: 864-268-5717

Midlands/Pee Dee Contact

1061 Bickley Road
Irmo, SC 29063
Phone: 803-732-7284
Toll Free: 877-244-0481
Fax: 803-781-7294


Lowcountry Contact

1436 Jackson Street
Barnwell, SC 29812
Phone: 803-259-2500
Toll Free: 800-617-1001
Fax: 803-259-9423

Upstate Contact

2 McKenna Commons Court
Greenville, SC 29615
Phone: 864-268-5717
Fax: 864-268-0315

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